CYCLEBUTTCRACK jerseys have been on the market since 2011. You have read the story of how CYCLEBUTTCRACK came to be, but if you refresh your memory, you can read about CYCLEBUTTCRACK’s conception here. I had high expectations when I started this CHEEKY venture. You have not let me down. Every time I wear one of the CYCLEBUTTCRACK jerseys on an organized ride, I cannot keep track of all the compliments my jerseys receive. I love participating in organized rides in part due to this positive feedback. People have stopped their cars to tell me they like my jersey! The first time it happened, it scared the hell out of me. I was expecting a confrontation with an angry driver. Last week someone posted a photo of the CLASSIC cycling jersey on a very popular Facebook cycling page. Feedback was awesome. The image had a couple hundred likes and a boatload of comments some of them asking where they can buy one. This is a typical reaction to such a post, awesome!
Sales have not reflected the awesome feedback. Are the slow sales due to a lack of exposure? Since the beginning of CYCLEBUTTCRACK, I have been struggling to increase its exposure. That is the reason I started this blog! Last summer when I attempted to order more inventory, I finally realized that a change is in order.
In 2011 I ordered 100 CYCLEBUTTCRACK CLASSIC Cycling Jerseys. I ordered them from an importer on the east coast. They offer design assistance as necessary and facilitate the production of jerseys in China. Their customer service was great. Based on this experience, I ordered 100 of the CYCLEBUTTCRACK BEER Cycling Jersey. Since placing these orders, was able to place smaller orders at the bulk rate. It worked pretty well. This last summer when I attempted to place another order I was told that it had been so long since my last order that the bulk rate would no longer apply. Furthermore, they had since changed their jersey design. We would have to redo all the graphics. I would in essence be starting over. Obviously I was not happy. In order to have consistent inventory, I would have to place a large jersey order.
CYCLEBUTTCRACK is a hobby for me. Spending thousands of dollars ordering new inventory is not practical. I also have at least 10 great, funny jersey ideas that I would love to see come to fruition. I have thought a lot about how to test my jersey ideas without the risk of dropping thousands of dollars in production costs. I believe the answer is crowd funding. Crowd funded jerseys reduce my initial risk, increases my exposure, judge your interest in the jersey, allow me to order an initial run without spending thousands of dollars and if we do not meet a minimum order size, you will not be charged. I could finally show you all my jersey ideas!
This is not just my company. CYCLEBUTCRACK exists and will hopefully grow thanks to your feedback. So over the next few blog posts, I will be asking you questions about future CYCLEBUTTCRACK jerseys. I am interested in testing the crowd funding concept on a quicker smaller scale, t-shirts. I have a local t-shirt silk screener who can help me and the turnaround is faster than a jersey. It’s basically a proof of concept or a beta test. So here are this week’s questions. Do you like my t-shirt design? Would you be willing to participate in a crowd funding campaign to get one?